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Lowdham Leisureworld's customers will be the first to receive free reusable coffee cups as part of the company’s bid to minimise waste and protect the environment.
Lowdhams, which has two branches in Nottingham and Huddersfield, is giving all members of its My Lowdhams loyalty scheme reusable coffee cups which they will be able to use to claim free tea and coffee at shows and events.
“We love it when our customers come to the stand, have a chat and enjoy a free coffee with us,” says Debby Swainson, marketing manager at Lowdhams, “but we noticed that every time we visit a show, we were filling bags and bags with used paper coffee cups, and at the moment these can’t be recycled. Sustainability is at the heart of our business in every sense, so it was a logical step for us to decide to tackle this issue,” she said.
Around 2.5 billion single-use coffee cups are thrown away in the UK every year, and most cannot be recycled. By providing customers with reusable cups, Lowdhams hopes not only to reduce the amount of waste created, but also to help raise awareness of this important issue and encourage people to think about how they can take even more steps to protect the environment.
“We know that many of our customers are passionate about enjoying the outdoors and we want to make sure that the coast and countryside where they enjoy spending their time is protected for both themselves and future generations” added Debby.
New My Lowdhams members will receive the cups as part of new welcome packs that are filled with lots of great goodies and are handed over when they collect their leisure vehicles. Existing customers can collect their packs with the cups and other goodies in either at the Huddersfield branch from the 14th September or the Nottingham branch from the 21st September at the VIP 2019 Caravan Preview Evenings.
Once members have their cups, they will be entitled to free tea or coffee at shows and it is also hoped that people will use the cups on their travels and be able to take advantage of the discounts that many national chains now offer for customers who bring their own reusable cups.
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