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Award-winning motorhome manufacturer Knaus has agreed to supply the Cannondale Factory Racing XC Team with a specially branded BoxStar Freeway 630 ME. This is a popular campervan style vehicle, similar to the BoxStar range stocked here at Lowdhams and a key part of our current Sub Six campaign, with a classic single-bed layout, making it ideal for the riders in Cannondale’s Race Programs.
Partnering with Cannondale gives Knaus the ideal exposure to the young, adventurous market that its campervans are aimed at. This will be further enhanced by the experience of professional cyclists, such as current World Vice XC Champion Manuel Fumic and Enduro World Champion Jerome Clementz, who will be on hand to provide crucial insight into the needs of this outdoor-loving target audience. To reinforce this, the branded BoxStar will not only be used at numerous racing events, but also will take pride of place at a series of bike festivals and dealer events.
Bob Burbank, Global General Manager, Cannondale, said: “When our athletes are competing, we want them to be as comfortable as possible during their down time. Knaus campers offer ample room for our top riders to chill and mentally prepare for the next race.”
The benefits of this versatile campervan extend beyond the racers themselves, as Daniel Hespeler, Sports Marketing Director MTB at Cannondale explained: "We are happy to have found such a renowned caravaning partner with Knaus. For our top athletes, the camper van will provide an ideal place of relaxation at the races. The service team at the same time will benefit from a spacious and highly comfortable way of transporting our sports equipment."
At Lowdhams, we are proud to have a close relationship with Knaus, and we look forward to following the fortunes of the Cannondale riders over the coming years.
If you’re interested in seeing cycling at close quarters, book a pitch using discount code LOWD25OFF, at July’s Festival of Cycling, sponsored by Lowdhams. Follow our Facebook and Twitter accounts for the latest news and updates.
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